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| shakil's kitchen |
Create a relationship
Don't bother sending press release-type emails to bloggers. They get those all the time and they usually don't leave much of an impression. It's much better to take a personal approach.
The good thing about bloggers is that they're pretty active on social media. Instagram is a space where bloggers are particularly active and it's really easy to connect with them through there.
Create a relationship by liking and commenting on their social media posts. Once you've established that relationship you can give them a gentle nudge and invite them to your restaurant.
Don't straight up ask them to write about your restaurant. Create an experience for them that will make them want to write about you without having to ask. This really is key. You want their review to be genuine, because their readers will know if there's a motive behind their post.
Freebies and monetary incentives
That brings me to freebies and monetary incentives. The majority of food bloggers don't make money from their food blog, but the influential ones that you want coming to your restaurants probably do. For them, their blog is their life and their livelihood.
But when you offer a blogger money you're kind of playing in a danger zone. These days, bloggers are pretty transparent about how they make their money - they have to be. That means that when you pay them to write about your restaurant, that post will probably have a clear 'Advertorial' disclaimer.
Offering a blogger a free meal, drink or experience is a little safer. You're inviting them as your guest, and if they have a good time they will want to write about it. As long as you're not deliberately asking for the write-up, you're okay, and offering something free could actually be a legit strategy.
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Don't straight up ask them to write about your restaurant. Create an experience for them that will make them want to write about you without having to ask.
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